The Karim Family Foundation (KFF) is dedicated to philanthropy with a focus on sports development, arts and culture, mental health, and education. In 2022, the foundation donated $200,000 to top national men’s player Loh Kean Yew following his historic win in the Badminton World Federation World Championships held in Huelva, Spain, in December 2021.

KFF wanted to congratulate Loh Kean Yew for his win and hoped that the cash would motivate him to continue pursuing his sporting dreams.
KFF principal Cindy Karim said: “We are delighted to come on board as title sponsor of this esteemed tournament. This is our way of showing our commitment to supporting the sport and its growth in Singapore and developing the next generation of local shuttlers. We hope that the presence of local heroes like Loh Kean Yew and other top players will inspire young fans to continue pursuing the sport and work hard towards achieving sports excellence.”